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The Behind-the-Scenes of Writing for Sprout Social

Updated: Jan 19, 2023

Read about the exact strategies I use to write high-ranking blogs for competitive keywords.

My blog on Twitter Ecommerce for Sprout Social is the featured snippet for 'Twitter Ecommerce.'(Beating both HubSpot and TechCrunch, which had no.1 and no.2 slots for over a year!)

How did I do this?

A step-by-step guide to outranking competitors while creating value.

Step 1: Look at the existing results for your keyword.

For 'Twitter ecommerce' all of the results were paragraph-styled snippets.

So I structured all of the definitions in my blog the same way.

Other formats: bullet lists, images. (PSA: Google tells you what it wants)

Step 2: Cover everything the top results cover.

But ALSO add more:

  • context

  • examples

  • takeaways

  • images

(I'll explain each of these in detail.)

In my case, TechCrunch shared why twitter released ecommerce. Hubspot listed 1 brand example + 2 features + 3 ways to use Twitter ecommerce.

So when I wrote my blog, I shared:

  • Importance of Twitter e-commerce (context) for DTC

  • All 4 features of Twitter e-commerce with images (context+images)

  • 3 *super* detailed examples of brands using them (examples)

  • 4 strategies for brands to get started (takeaways)

Step 3: Add Context

Explain why something is important NOW. Explain features in detail and outline any warnings, disclaimers, and pro features your audience should be aware of.

Here's how I did it:

Step 4: Add examples

When sharing examples, explain everything.

Break down how things work for your audience. Don't leave them guessing.

Don't just say 'example of Twitter e-commerce'

Say 'This example of Twitter e-commerce works because Brand does ABC, and that leads to XYZ.

Here's how:

Step 5: Add takeaways

When you've finished sharing an example, add *actionable* takeaways.

To write this, answer:

- how readers can use this for their audience

- how they can experiment with it

- what they can copy

And tie it back to the example.

Here's how I did it:

Step 6: Add images

Whenever anything can be explained easier with an image, add one.

This adds to your argument, makes for an interesting reading experience, and makes your articles easier to skim.

Need a writer who can research and write deep-dive blogs that outrank the competition?

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