Content Coaching for SaaS Teams

You already have a robust content strategy in place. Your pieces are aligned, defined, and well-outlined. But it takes you forever to move your writers from the first draft to the final piece. And even then, only a few lucky blogs rank or bring in leads, despite SEO briefs.

Here’s what you’re missing: thought leadership with embedded SEO.

In the last year of working with B2B SaaS champions like Klaviyo, Sprout Social, Litmus, CXL and many others, I’ve had featured snippets for highly competitive keywords outranking Hubspot, TechCrunch, and Mailchimp.

Here’s how I replicate this for you:

Build a content writing team that hits the mark with every piece.

Here's what every week of working together will look like and what you'll achieve.

"Bani is an excellent writer that really understands the B2B SaaS landscape. I've had the pleasure to work with her for 1+ year now and she delivered great pieces across the board, from thought leadership to summary pieces from mastermind sessions. She is a great person, takes great pride in her work, and always delivers quality work on time, with a smile."

-Daniel Nackovski

Co-Founder SaaS Nordic & SaaSiest, B2B SaaS Enthusiast and Angel Investor

Week 1 and 2:

Strategy Call 1: We document your high-level concerns and understand the root cause of your roadblocks with your current set of writers.

After our call, I print out the last three assignments and edits for each writer. I reference edits against your brand voice, your best-performing pieces, and your most authoritative content.

I outline what each writer needs to do better:

More structure?
Better research?
Industry knowledge?

Week 3 and 4:

I prepare a personalized checklist and mini-playbook for each writer based on their own unique areas for improvement.

Week 5 and 6:

I work on each writer’s new first draft—outlining structural reworks and suggesting edits. All while also building a bigger overview of each writer’s best skills and problem areas.

After receiving a revised draft, I estimate each writer’s ability to execute on feedback and revise their playbooks.

Strategy call 2: 30-minutes with each writer coaching them through the playbook.

Week 7 and 8:

Question and answer session with each writer adressing their specific pain points and problem areas.

Week 9 and 10

I work on each writer's new work assessing how they're responding to coaching and how I can guide their personal processes better.

Week 11 and 12

I've intentionally left this space open ended so we can comfortably address challenges that come up along the way.

We can use this time to strengthen briefs, implement systems, or build better research processes.

Whatever you need!

Book a free call

Freebies

There are freebies?

Of course.

Resources that come with our engagement

Personalized writing checklists for each writer based on their strongest areas and
skillsets.
1 step-by-step guide on research.
1 step-by-step guide on interviewing thought leaders effectively.

Transformation

If working with me goes perfectly, within 12 weeks, you'll have a well-oiled content engine with a team of excellent writers who get your brand voice, strategy, and operations.

You'll be producing more authoritative content faster.